Sarah Watson

Sarah joined BBH New York as the agency’s first-ever CSO in 2011. She has since transformed strategy and planning here, embedding it deep into the creative process and pushing for bigger and more resonant ideas across all media. Over the years, Sarah’s strategic excellence led the creation of award winning work for clients like PlayStation, Axe, Johnnie Walker, Cole Haan and The Weather Channel.
Before New York, Sarah worked at BBH London as a planner on a host of brands including Johnnie Walker, Vodafone and Levi’s. She was appointed to the London Board, and in 2007 was named Head of International Planning.
In addition, Sarah has put a huge emphasis on finding and championing strategic talent from a wealth of backgrounds. She is responsible for spearheading the agency’s ‘Griffin Farley Search for Beautiful Minds’ – a three-day mentorship program culminating in a talent showcase in honor of a late colleague.
Sarah lives in Greenwich Village with her husband and young daughter.