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Rob Campbell

Chief Strategy Officer at Colenso BBDO New Zealand. Prior: W+K. R/GA. Metallica. The Kennedys. Cynic.

Rob Campbell

With over 3 decades developing strategy for some of the biggest and most creatively demanding clients in the World – including NIKE, Converse, IKEA, Spotify, Gentle Monster, Virgin and heavy metal gods, Metallica – Rob forged his reputation leading some of the industry’s most highly awarded creativity at agencies including Cynic (Australia), Wieden+Kennedy (China/Japan), Deutsch (USA) and R/GA (Europe).

Now at Colenso (NZ), Rob has watched his team of talented misfits win consecutive Cannes Grand Prix’, the WARC/Cannes Effectiveness Grand Prix, the ‘Best of the Best’ Global Effie, the World’s Most Effective creative campaign (WARC) as well as be named ‘Agency of the Year’ by orgs including the NZ Effies, Campaign Asia, and, most recently, the London International Awards, all in the past 3 years.

He tries to be humble about this but fails.

Rob believes passionately in culture, creativity and chaos and is proud to have been called an «asshole» by Lars Ulrich, Richard Branson and Dan Wieden.


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