As one of the first strategic planners at Droga5, Harry now leads the Brand Strategy department at the agency, a multidisciplinary team of strategists who help brands create influence through culture. Harry’s «think fast, act fast» approach to brand strategy has resulted in some of the boldest, most successful work from Droga5 including Under Armour’s Rule Yourself and Game Changer’s campaign, The New York Times «The Truth Is Hard to Find» and Hennessy «What’s Your Wild Rabbit», to name a few.
Harry is a firm believer that the power of strategy is wasted if it just manifests itself through advertising. Throughout his time at Droga5, Harry has helped deepen and expand the strategy department, continuing to evolve the team that is fundamental to the creative and business successes of Droga5. He is driven by the ambition to keep pushing the boundaries of strategy to impact both upstream business problems and downstream communications.
He currently lives in Brooklyn with his wife and young daughter, can often be found playing irresponsible amounts of video games.
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