Dominika is an academic researcher, a PhD student, and an integrated strategy director. She has worked at MullenLowe, McCann, DDB, and Publicis across Poland, Spain, and NYC, leading brand strategy for IKEA, Janssen, San Miguel, New Balance, among others.
Currently, she is a freelance strategy director based in NYC, having worked with Coca-Cola and Yum! Brands. She is also focused on her doctoral research regarding the acceptance of Generative AI in the creative industry, aiming to help professionals enhance their work effectiveness through academic know-how. She is working with ad agencies, consultancies, and creative communities to guide them through the implementation and optimization of Generative AI tools in the workplace.
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