To paraphrase Agent Mulder, I believe life is out there. Not up in the night sky, but out there in the wide world. Waiting. Kinetic. Beyond our office cubicles, beyond our borders, beyond our comfort zones. As a strategist, there’s no greater privilege than the opportunity to occupy different lives and interrogate different cultural and commercial contexts. I have an incurable case of creative wanderlust and I don’t ever want to stop learning. It’s no wonder my career has taken me around the globe.
I’ve been fortunate enough to lead four very different agencies in three countries and two languages, and currently get my globetrotting kicks as part of the leadership team of 72andSunny Amsterdam.
Along the way, I’ve helped Wieden+Kennedy London rebuild a modern strategy department, helped W+K Global give the network’s creativity more commercial edge, restored 180 Amsterdam’s creative mojo and global roster, and turned a traditional WPP shop in Spain into a Cannes-winning, start-up springboard. Before that, I worked at London’s Digital Agency of the Decade and the most effective agency in the world.
At every step, my ambition has been simple: make work I love with people I love. I couldn’t be in a better place.
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