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Santiago Lucero

Global Creative Advisor Samy Alliance. Independent Creative Director. Speaker. Board member.

Santiago Lucero

I grow people, business and creative ideas in equal measure. A director, manager and CCO with more than 22 years of experience in managing and inspiring teams, building strategies and creative campaigns for regional (Latam & EMEA) and Global brands.

RENAULT Spain & EMEA, San Miguel Spain, Mixta Spain, Iberdrola Spain, Ford Latam, Telefonica Latam/Spain/EMEA, Orange UK, Nokia EMEA, Skoda Global, Cadbury (Global Creative Director), MTV Latam, NIke Latam, Netflix, Amazon, P&G, Mercado Libre, Rappi and Unilever Latam are some of the brands I have worked with.

Nowadays I´m leading a team of creatives, strategists, planners and producers responsible for building online strategies and creative campaigns for brands such as Uber Mexico, Coca Cola Argentina, InBev (Chile, Argentina and Colombia), Pepsico, Mc Donalds, Heineken, Nike Brazil, MasterCard, HBO, Rappi Colombia, Direct Tv, Aeromexico, Falabella, etc…

Having worked in traditional creative agencies and social network companies, gave me a complete understanding of both traditional and digital marketing/advertising world.

COURSES TAUGHT BY THIS LECTURER:

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Hoala Amsterdam
Hoala Spain