An international multi-award-winning creative, Samira has worked across Fortune 500 brands globally. Her work on Michelob Ultra’s McEnroe vs McEnroe, a world-first physical vs. virtual tennis match between real-life John McEnroe and his digital avatars from the past, received a 2023 Emmy Sports Award in the Best Digital Innovation category, and in 2022 was awarded the only Cannes Gold Lion in Innovation.
In 2022 she was also recognized on Adweek’s Creative 100 list, and in 2021 was the most awarded ECD in North America at The One Show. Her career highlights include creating Michelob Ultra Courtside with the NBA and Microsoft, launching Mike’s Hard Lemonade in South America, producing a brutally honest campaign for U by Kotex that forever changed the way female sanitary products are marketed, and taking Wheat Thins and Pringles to the Super Bowl for the first time.
Her work has been recognized by The One Show, Cannes Lions Festival of Creativity, D&AD Awards, Effie Awards, Clio Awards, and the ADC Annual Awards. She has also served on a number of juries internationally.
In Fall 2023, Samira was named Chief Creative Officer for Ogilvy New York, the agency’s flagship office. At the 2024 Cannes Lions Festival of Creativity, Ogilvy New York ranked No. 3 among global agencies. Samira’s creative leadership also helped Ogilvy garner Cannes’ Network of the Year honor with Coca-Cola’s ‘Recycle Me’ campaign, which won a Grand Prix in Print & Publishing – the brand’s first Grand Prix in a decade. Additionally, the success of Ogilvy New York in the past year has been instrumental in Ogilvy being ranked No. 1 by WARC on both its Creative 100 and Effective 100 lists, marking the first time any agency has ranked No. 1 in consecutive years.
COURSES TAUGHT BY THIS LECTURER: