Juan Isaza

Juan Isaza is the Chief Strategy Officer at DDB Latina and leads the global Strategy and Social Media at 14, the DDB agency for SEAT and CUPRA brands (Volkswagen Group). He has worked in regional and global projects for major international brands such as Volkswagen, McDonald’s, Telefónica, BBVA, Bridgestone, Mars, and Clorox.
He led the team that was the first in Latin America to win a Grand Prix at Cannes Lions for Creative use of Data, as well as the first Grand Prix at Cannes Lions in Glass (Positive Change) for DDB Worldwide. He was elected as one of the 50 honorees of Adweek Magazine 2021 and Person of the Year by New York Festivals due to his commitment to diversity and inclusion in 2023.
During his time leading DDB Mexico office (2020 to 2023), the agency grew significantly in size, had the highest employee engagement globally, and was recognized as the fastest-growing and most creative agency in Mexico. He believes that the best creative ideas emerge in spaces with a culture of ‘talented and nice’, following the mandate of Bill Bernbach for DDB employees.
Juan also has experience in political marketing, having served as a consultant for Iván Duque’s presidential campaign in Colombia in 2018.
He earned a master’s degree in Marketing from RMIT University in Australia and has been a member of the DDB Worldwide Global Strategic Council since 2008. He is also known for his annual consumer trend report, which reaches over 100,000 marketing professionals each year.