Back to The Future: The Evolution of Brand

HOALA is pleased to invite you to view the recording of this free masterclass that took place in 2023, «Back to The Future: The Evolution of Brand,» with Marcus Collins, Head of Planning at Wieden+Kennedy New York.

We are experiencing more changes than ever before, and with these changes have come a series of new expectations: how we engage with work, our health, our family, and practically everything that affects our daily lives.

As expected, these changes have created new expectations regarding brands and how we engage with them. Therefore, business leaders must pay attention to these changes and consider how the evolution of the brand affects how they go to market.

In this talk, Dr. Marcus Collins drew insights from his much-anticipated book, «For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be,» to provide a perspective from which we can understand the implications of these changes and, ultimately, leverage their possibilities with the help of today’s hyperconnected technology.

Like the book, his talk is based on a century of data, case studies from his own work (with Beyoncé, Apple, and Wieden+Kennedy), and a rich selection of literature from his academic work to illustrate the «whys» and the «hows» so that contemporary marketers can successfully apply these learnings in their own pursuits.

This recording is open and free for everyone to enjoy. To join us, please complete the registration form, and we will send you the recording.